Personal branding is the process of creating an identity for yourself as an individual or business. This involves developing a well-defined and consistent look, message, and presence online and offline. There are many psychology-based reasons why you might want to work on your personal brand.Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include: “I help individuals reassess their life choices to discover their true paths to success.” “I develop sustainable business models and marketing strategies to fuel small business growth.