Why is the Nissan Navara getting axed? According to the pickupand4x4 website, Nissan's sales have been hit hard since COVID-19 and the lockdown periods. With Navara sales going from 10,815 in 2017, to just 4,730 in 2020. This is a drop of more than 50% in sales and Nissan don't expect it to rise again. The Navara is trailing behind the Mitsubishi L200, Toyota Hilux and Ford Ranger when it comes to sales as well. So Nissan have decided to throw in the towel for the UK and EU regions and just focus on "higher-volume, more profitable markets in Australasia and Southeastern Asia".